Performance Marketing Lead (Based in Malaysia)

Job Description: Performance Marketing Lead/Manager – Supermom

Role Overview: Supermom is seeking a highly skilled Performance Marketing Lead/Manager to lead our paid acquisition efforts, with a primary focus on driving high-quality, cost-effective leads through Meta (Facebook/Instagram) and other paid ad platforms. The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data. This role will play a critical part in shaping Supermom’s growth by integrating native CRM insights, ensuring accurate tracking, and maximizing the performance and ROI of all paid campaigns.

Key Responsibilities:
1. Strategy Execution
o Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets.
o Own the end-to-end management of campaigns: audience segmentation, creative briefing, campaign setup, A/B testing, and ongoing optimization.

o Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation.

o Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion.

2. Data, Analytics Optimization

o Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity.

o Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality.

o Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness.

o Report on key performance metrics, insights, and recommendations to executive leadership.

3. Technology Tools
o Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.) o Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting.
o Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage.

4. Leadership Collaboration
o Manage and mentor a team of performance marketers and/or external partners, fostering a culture of experimentation and continuous improvement.
o Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights.

Required Experience Skills
• 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms.
• Demonstrated expertise in leveraging first-party and zero-party data for campaign optimization, including CRM integrations and audience segmentation.

• Advanced proficiency with:

o Meta Ads Manager, Google Ads, and other major paid media platforms.
o Google Tag Manager (GTM) for pixel and event implementation.
o Meta Conversion API (CAPI) and server-side tracking solutions.
o Customer Data Platforms (CDPs) and CRM-to-ad platform audience syncs.
• Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
• Experience with A/B testing, creative optimization, and conversion rate optimization.
• Excellent communication, project management, and cross-functional collaboration skills.
• Up-to-date knowledge of digital marketing trends, privacy regulations, and best practices.

Scope of Work Objective: Drive efficient, scalable lead generation for Supermom by executing and optimizing paid media campaigns, with a focus on integrating CRM data and advanced tracking to maximize valid lead volume and minimize cost per acquisition.
Key Deliverables
• Launch and manage high-performing paid ad campaigns across Meta and other platforms, ensuring best-in-class cost per valid lead.
• Implement and maintain robust tracking infrastructure (GTM, Meta Pixel, CAPI) for accurate measurement and attribution.

• Integrate CRM and website data into paid media strategies, including:
  o Syncing CRM segments for audience targeting and lookalike modeling.
  o Feeding back lead validity and conversion data to optimize campaigns.
  • Regularly analyze campaign and CRM data to identify optimization opportunities, reduce lead duplication, and improve targeting efficiency.
  • Conduct ongoing A/B testing of creatives, audiences, and landing pages to maximize conversion rates.
  • Prepare and present detailed performance reports, insights, and strategic recommendations to leadership.
  • Collaborate with internal teams (product, analytics, design) to ensure campaign alignment and data integrity.
  • Stay ahead of platform changes, privacy updates, and emerging tools to ensure Supermom’s paid media strategy remains competitive.
  
  Success Metrics
  • Cost per valid lead meets or exceeds target benchmarks.
  • Achieve revenue targets required for paid channels.
  • Increased volume and quality of leads driven by paid media.
  • Improved accuracy and completeness of campaign tracking and attribution.
  • Effective utilization of CRM and first-party data in campaign optimization.
  • Demonstrated ROI and incremental growth from paid acquisition efforts.
  
  This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact.

Originally posted on Himalayas