Senior Social Media Account Executive - Influencer & Social Campaigns Expert for Global Brands

Unlock Your Potential as a Senior Social Media Account Executive at IMA Life

Are you a seasoned social media professional with a passion for driving innovative campaigns and fostering strong client relationships? Do you thrive in a fast-paced, dynamic environment where creativity and strategic thinking are paramount? IMA Life, a renowned agency that champions diversity, equity, and inclusion, is seeking a Senior Social Media Account Executive to join their remote team. As a key member of their Paid, Owned, and Earned Media team, you will play a pivotal role in shaping the social media landscape for their esteemed clients.

About IMA Life: Where Career Growth Meets Innovation

IMA Life is more than just an agency – it's a vibrant community that values creativity, collaboration, and career development. With a hybrid and flexible working policy, they empower their employees to achieve a perfect work-life balance. The company is committed to fostering a culture of continuous learning, offering dedicated L&D budgets and access to coaching. As a member of the Institute of Practitioners for Advertising and a Disability Confident Accredited employer, IMA Life prioritizes professional growth and inclusivity.

Some of the benefits of working at IMA Life include:

• A competitive salary benchmarked to industry standards
• A comprehensive Healthcare Cash Plan
• A working environment that champions ED&I, ensuring a culture of respect and empathy
• Access to global office locations and a network of talented professionals
• A vibrant agency environment with regular social and wellbeing activities
• Employee discounts on gym memberships, cycle to work schemes, and more
• Internal employee forums to facilitate communication and feedback

About the Team: Where Creativity Meets Strategy

The team at IMA Life is a dynamic and diverse group of professionals who excel at developing and executing integrated campaigns across PR, social media, and content activity. From influencer campaigns to SEO strategy, they tackle every challenge with enthusiasm and expertise. As a Senior Social Media Account Executive, you will be an integral part of this team, working collaboratively with colleagues to drive client success.

Job Summary: Senior Social Media Account Executive

As a Senior Social Media Account Executive at IMA Life, you will be responsible for managing and activating influencer and social campaigns across retained accounts. You will work closely with the Paid, Owned, and Earned Media team to develop and implement comprehensive social media strategies that drive engagement and conversions. With a strong understanding of social media channels and a proven track record in agency environments, you will be the go-to expert for clients seeking innovative social media solutions.

Key Responsibilities: Where Your Expertise Shines

• Manage client relationships pro-actively, ensuring the best possible experience for clients and identifying opportunities to upsell or cross-sell services
• Monitor new social trends and opportunities, staying ahead of the curve to inform client strategies and drive campaign success
• Plan and create engaging content, collaborating with influencers, partners, and internal stakeholders to develop compelling ideas and themes that align with client brands
• Handle influencer casting, contracting, briefing, and reporting, ensuring seamless execution and measurable results
• Brief projects into wider team members across the agency, facilitating collaboration and driving project success
• Support the team with administration and coordination of tasks, ensuring timely delivery and high-quality output

Essential Qualifications: The Foundation for Success

To excel as a Senior Social Media Account Executive at IMA Life, you will need:

• A strong understanding of social media channels, including their respective strengths, weaknesses, and best practices
• Proven experience in managing social media campaigns, preferably in an agency environment
• Excellent client management skills, with a track record of building and maintaining strong relationships
• Strong content creation skills, with the ability to develop engaging ideas and themes that resonate with diverse audiences
• Experience with influencer marketing, including casting, contracting, and briefing

Preferred Qualifications: The Edge that Sets You Apart

While not essential, the following qualifications and skills will give you a competitive edge:

• A degree in Marketing, Communications, or a related field
• Certifications in social media marketing, such as Hootsuite or Facebook Blueprint
• Experience with social media analytics tools, such as Sprout Social or Agorapulse
• A proven track record of driving campaign success and measuring ROI

Skills and Competencies: The Key to Thriving

To succeed as a Senior Social Media Account Executive at IMA Life, you will need:

• Excellent communication and interpersonal skills, with the ability to collaborate with diverse stakeholders
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• A creative and innovative mindset, with a passion for staying ahead of the curve in social media trends and best practices
• A data-driven approach, with the ability to analyze campaign results and inform future strategies
• A strong understanding of brand marketing principles, with the ability to develop campaigns that drive engagement and conversions

Career Growth Opportunities: Your Path to Success

At IMA Life, career growth and development are top priorities. As a Senior Social Media Account Executive, you will have access to:

• Dedicated L&D budgets to support your professional growth
• Coaching and mentoring to help you navigate your career path
• Opportunities to work on diverse campaigns and clients, expanding your skillset and expertise
• A culture of continuous learning, with regular training and development opportunities

Work Environment and Company Culture: Where You Thrive

IMA Life is committed to fostering a culture of inclusivity, respect, and empathy. As a remote team member, you will be part of a global community that values collaboration and creativity. With a hybrid and flexible working policy, you will have the freedom to work in a way that suits your needs and style.

Compensation and Benefits: A Rewarding Package

IMA Life offers a competitive salary benchmarked to industry standards, along with a comprehensive benefits package that includes:

• A Healthcare Cash Plan to support your wellbeing
• Employee discounts on gym memberships, cycle to work schemes, and more
• Access to global office locations and a network of talented professionals
• A vibrant agency environment with regular social and wellbeing activities

Join the IMA Life Team: Where Your Passion Meets Purpose

If you're a motivated and creative social media professional looking to drive campaign success and foster strong client relationships, we want to hear from you. Don't worry if you don't meet every single requirement – IMA Life values a great attitude and a willingness to learn above all. Apply today to become their next Senior Social Media Account Executive and unlock your potential in a dynamic and supportive environment.