Manager, Marketing Analytics | Contract until February 2026
                                About the position
Responsibilities
• Set standards, create, and maintain enterprise marketing execution reporting to enable understanding and action on relevant performance trends to better support the guest experience.
• Manage a team of 2-5 analysts/data scientists.
• Define day-to-day work prioritization, process, technical requirements for NAM marketing attribution projects and ad-hoc analysis.
• Identify areas of focus for the marketing sciences team and set annual and quarterly team objectives.
• Effectively communicate performance results, attribution methodologies, timelines and expectations to stakeholders across marketing channel teams, finance and senior leadership.
• Follow consistent standards for tracking marketing spend, execution and performance across attribution methods, marketing channel teams and finance groups.
• Identify and lead adhoc analyses and randomized test vs. control on marketing channel performance across multiple outcomes to identify opportunities for improved marketing efficiency.
• Lead continuous improvement of existing marketing attribution tools and methods.
Requirements
• Masters (or equivalent experience) in a technical field such as statistics, engineering, or computer science.
• 6+ years (or equivalent education + experience) in a technical role (BI engineer, data science, data analytics, engineering).
• 1+ year(s) leading and managing a team.
• Experience with digital marketing execution and attribution methodologies.
• Experience with modern BI tool (Power BI / Tableau) and visualization best practices.
• Proficient in SQL programming.
• Experience with developing data models for scalable reporting.
• Proficient in programming in a statistical language (Python or R).
• Experience with modern software collaboration tools (Git).
• Understanding of database technologies and technical architecture.
Nice-to-haves
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
Benefits
• Extended health and dental benefits, and mental health plans.
• Paid time off.
• Savings and retirement plan matching.
• Generous employee discount.
• Fitness & yoga classes.
• Parenthood top-up.
• Extensive catalog of development course offerings.
• People networks, mentorship programs, and leadership series.
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