Experienced Customer Insights Associate Director - Data-Driven Storytelling and Brand Strategy at Blithequark

Join the Blithequark Team: Where Innovation Meets Impact

Blithequark is a dynamic organization that empowers people to live, work, and play by connecting them to what brings them joy. We drive innovation, creativity, and impact in the world, and we're looking for a talented Customer Insights Associate Director to join our team. As a data-driven storyteller with a passion for uncovering consumer insights, you'll play a critical role in shaping our brand's strategies, business decisions, and competitive advantage.

About Blithequark

At Blithequark, we're committed to creating a community of people who anticipate, lead, and believe that listening is where learning begins. We come together to lift our communities and build trust in how we show up, everywhere and always. Our organization is dedicated to fostering a culture of inclusivity, diversity, and belonging, where everyone can thrive and reach their full potential.

Job Summary

We're seeking an experienced Customer Insights Associate Director to lead our brand and corporate communications strategy. As a key member of our team, you'll leverage your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. You'll partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.

Key Responsibilities:

• Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.
• Design custom research in support of Brand Measurement Trackers to yield actionable insights that will drive brand strategies.
• Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Lead a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the Blithequark brand.
• Manage research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
• Strategic thinking with strong business acumen and the ability to translate data into actionable insights.

Requirements and Qualifications

Essential Qualifications:

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Knowledge of media monitoring and analysis tools.

Preferred Qualifications:

• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Designed small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

Career Growth Opportunities and Learning Benefits

At Blithequark, we're committed to helping our employees grow and develop their skills. We offer a range of learning benefits, including:

• Professional development opportunities
• Mentorship programs
• Training and workshops
• Tuition assistance
• Leadership development programs

Work Environment and Company Culture

We offer a dynamic and inclusive work environment that fosters creativity, innovation, and collaboration. Our company culture is built on the principles of respect, empathy, and inclusivity. We celebrate our employees' differences and promote a sense of belonging.

Work Arrangement:

This is a hybrid role, with a defined work location that includes work from home and a minimum eight assigned office days per month.

Scheduled Weekly Hours:

40 hours per week.

Compensation and Benefits

We offer a competitive compensation package, including:

• Salary range: $118,000 - $239,000 annually (dependent on location and experience)
• Short-term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Other incentives

Equal Employment Opportunity

Blithequark is an equal opportunity employer and celebrates our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. We're committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

Apply Now

If you're a motivated and experienced professional looking to join a dynamic organization, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and cover letter, to [insert contact information]. We look forward to hearing from you!