Experienced Full Stack AVP, Growth – Fleet Farm – Web & Cloud Application Development

About Us

Synchrony is a leading consumer financial services company that provides a wide range of credit products through its partners, including retailers, manufacturers, and healthcare providers. We are committed to delivering innovative financial solutions that meet the evolving needs of our customers and partners. Our team is passionate about creating a culture of inclusivity, diversity, and collaboration, where everyone has the opportunity to grow and succeed.

Job Description

We are seeking an experienced and results-driven AVP, Growth – Fleet Farm to join our team. This remote position offers an immediate start for the right candidate. As a key member of our Fleet Farm portfolio team, you will lead and manage campaign execution, define new opportunities to drive profitable growth for the Fleet Rewards credit card program, and partner with various stakeholders to develop and execute acquisition and loyalty/lifecycle campaigns across all channels.

Our Way of Working

We are proud to offer a flexible and inclusive work environment that allows you to choose how and where you work. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs, or come into one of our offices. Occasionally, you may be required to commute to our nearest office for in-person engagement activities such as business or team meetings, training, and culture events.

Key Responsibilities

• Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans.
• Establish and develop key relationships at all levels of partner organizations.
• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Monitor performance of all key credit and marketing metrics vs. plan. Assist in the development of the Synchrony Financial planning cycle.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Manage marketing programs from start to finish through Work Front process and approval.
• Help drive digital strategy. Partner with clients to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels.
• Develop business case presentations and action plans to drive marketing strategy, including targeting recommendations, test design, cross-channel optimization, product opportunities, and cost/benefit analysis.
• Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, and operations teams to drive overall results.
• Perform other duties and/or special projects as assigned.

Qualifications and Requirements

To be successful in this role, you will need to possess the following qualifications and requirements:

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 9 years of marketing experience in the credit card or financial services industries.
• A minimum of 5 years of marketing experience, preferably in the retail industry, credit card, or financial services, to include:
• 3 years of growth marketing leadership with exposure to consumer-facing programs and products.
• 3 years of experience with digital channels.
• 3 years of experience in co-brand or general-purpose credit card product management or retail industry marketing.
• Must work in the Central Time Zone.
• Travel (10%).

Desired Characteristics

We are looking for candidates with the following desired characteristics:

• Prior experience in the retail industry.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Ability to influence across all levels of internal and client organizations.
• Outstanding communications, relationship building, influencing, and collaboration skills.
• Ability to manage and prioritize multiple projects/initiatives simultaneously.
• Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.
• Strong analytical skills (segmentation, targeting, ROI prioritization).

Grade/Level and Salary Range

This position is a Grade 11 role with a salary range of $90,000.00 - $155,000.00 USD Annual. The actual compensation offered within the posted salary range will be based upon work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle.

Eligibility Requirements

To be eligible for this role, you must:

• Be 18 years or older.
• Have a high school diploma or equivalent.
• Be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of the onboarding process.
• Satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Meet the new hire time in position requirements (9 months for Level 4-7 and 18 months for Level 8 or greater).

Our Commitment

At Synchrony, we are committed to creating a diverse, inclusive culture where everyone has the opportunity to grow and succeed. We celebrate the differences in all of us and believe that our individual, unique perspectives are what make Synchrony truly a great place to work. Through our 8 Diversity Networks+, with more than 60% of our workforce engaged, you will find community to connect with and opportunities to go beyond your passions.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

How to Apply

If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together.