Urgently Need Hybrid/Remote - Government Marketing and Business Planning Professional in McLean, VA

Job title: Hybrid/Remote - Government Marketing and Business Planning Professional

Company: Leading Path Consulting

Job description: Hybrid/Remote - Government Marketing and Business Planning Professional



Hybrid/Remote: Onsite work in McLean, VA. up to 2 days, every 2 weeks.



Overview:



Leading Path is seeking a Government Marketing and Business Planning Professional who will develop the marketing materials for Leading Path’s federal government capabilities. Responsibilities include coordinating, attending and representing Leading Path at industry events and partnership meetings. This is an exciting opportunity for a marketing and business planning oriented individual to grow and develop marketing materials and partnerships in a largely untapped government market and grow into a key leader at Leading Path.



Responsibilities

• Hone existing marketing materials and create new marketing materials used for government capture, web site content and white papers.


• Attend and represent Leading Path at industry conferences, trade shows and events focused on winning government work (DODIIS, TechNet, AFCEA, etc.) to build our brand, gather data and target new business development opportunities.

• Perform periodic scans and highly targeted response within active databases where bidding on government work is prevalent (GovWin, FedBizOps/SAM.GOV, ARC, and more)

• Assist in the creation of proposal material for Leading Path products and services.


• Attend meetings and manage follow-ups from marketing and business development meetings.


• Attends marketing and sales meetings.


• Track website analytics for marketing campaigns


• Manages calendar and meeting schedule of executive.

• Excellent communication and organizational skills


• Excellent writing skills


• Experience with presentations and or public speaking


• Possess the motivation, passion and connections to drive Leading Path Business Development


• Proficient in the Microsoft Office suite, specifically including Excel, Work and PowerPoint


• Bachelor’s degree required.

• Experience with CRM tools, such as HubSpot, Salesforce, or Monday.com


• Experience with GovWin


• Creation of sales materials and or marketing collators


• Creation of proposals, experience with win themes, storyboards, Shipley best practices


• Delivery of proposals to prospects.

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