Work from home no start up fee
Posted 2025-04-22You do not believe in the status quo and have mastered the art of making products "fly-off the shelf". You have a burning desire to be part of something bigger. You will be our marketing wizard. One
who will conjure the perfect product marketing strategy that will bring in a tsunami of customers
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Responsibilities
?? Develop and execute successful go-to-market programs for impactful product launches targeting
?? Develop brand strategy, positioning and messaging
?? Develop high-impact marketing collateral (e.g. blogs, brochures, datasheets, whitepapers, web-copy, case studies, presentations, infographics, videos, podcasts, and other media)
?? Brief the press, influencers and industry experts about new products and features
?? Obtain insights into customers?? usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
?? Perform competitive analysis and market research of competing products
?? Deliver presentations to customers and prospects
?? Speak and present products at trade shows and webinars
Qualification
?? Bachelors degree in Marketing, Communications or similar field
?? Must have 4+ years of experience in product marketing, product strategy, growth or equivalent function, preferable within technology
?? Must have or held a job title that include "product" and "market|marketing" in it
?? Must have experience in B2B
?? Background in design and copywriting is a plus
?? Experience in market analysis
?? Familiar with product marketing tactics (e.g. integrated marketing campaigns)
?? Working knowledge of marketing automation, SEO, web analytics, CRO and social media marketing best practices and tools
?? Excellent communication skills
?? Keen eye for detail
?? Analytical mind and strong quantitative skills
?? Motivated self-starter - positive, high-energy, driven individual with a proven ability to move projects forward efficiently and effectively with minimal direction
?? Able to identify opportunities for improvement and act on them
?? Comfortable working with uncertainty and ambiguity
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