Copywriter - Social Video Creator

Description: ?? Play a vital role in building VAWAA's presence on social media. ?? Develop a social media strategy that enhances brand awareness, grows organic reach, and drives engagement. ?? Ideate, develop, and produce social content (text, images, videos) using user-generated content. ?? Leverage all formats like IG carousels, stories and reels to amplify reach. ?? Build relationships with followers, responding to comments, messages, and mentions in a timely manner. ?? Keep up with timely trending topics on social media and develop content based off those trends. ?? Identify and monitor trends in crafts, arts, pop culture, travel, music, and fashion. ?? Identify and engage with influencers, artists, and brand ambassadors to build meaningful partnerships. ?? Analyze social media metrics and insights for Instagram to inform strategy refinement and optimize performance. ?? Work closely with founder to ensure consistent messaging and alignment with broader company goals. Requirements: ?? 2+ years of copywriting, journalism, social media, video production, or editing experience with a focus on creative, lifestyle, or culture brands. ?? Exceptional writing skills paired with a keen eye for design and storytelling. ?? Craft, design, travel and culture enthusiast, with sensitivity to create content that resonates with VAWAA's diverse global audience. ?? Deep expertise in brand marketing and content strategies, with the ability to scale a brand by repurposing content effectively across social media, newsletters, and blogs. ?? Deep understanding of Instagram strategies, including best practices for posts, Reels, Stories, and engagement. ?? Passionate about content trends with knowledge of current and emerging social products, editorial formats, emerging creators, and platform features. ?? Ability to ideate and execute creative concepts and ideas using user-generated content. ?? Expertise with social media measurement tools and reporting. ?? Knowledge of SEO and content marketing principles. ?? Has self-management skills and a take-charge attitude. ?? Willingness to jump in when and where needed in service of team success. ?? Ability to develop important, trust-based working relationships. ?? Have a portfolio of writing and social video samples to share. ?? Willingness to complete an edit test. Benefits:

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