Director, Disney DTC Pricing and Yield Management

The Director, Disney DTC Pricing and Yield Management will support the Direct-to-Consumer Business Team and report to the VP, Disney DTC Pricing and Yield Management. This position will provide day-to-day analytical and business modeling support to drive our pricing and yield management strategy globally. Tactically, the Director will play a key role in strengthening the DTC (Disney+, Hulu, Disney Bundle) annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.

Responsibilities:

Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy
• Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis.
• Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
• Provide strategic support to Operations in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling).
• Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.

Drive consensus on optimal pricing for all subscription products
• Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
• Strengthen the DTC organization’s ability to use willingness to pay and value for money indicators to support pricing decisions.
• Champion an “always learning” pricing function and incessantly monitor consumer sentiment and spending behavior on Disney’s DTC entertainment services.
• Highlight potential benefits or shortfalls of other monetization opportunities with an emphasis on impacts to specific customer segments.

Qualifications: • Minimum of 10 years of progressive work experience with specific expertise in dynamic pricing and yield management. • Experience in entertainment, media, technology, marketing, or related disciplines. • Exposure to people and organizations rooted in data, data engineering, and analytics. • Able to master exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations. • Excellent written and oral communication skills across all levels and audiences. • Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels. • Ability to expertly field both internal and external business requests and manage changing priorities. • Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity. • Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issues in any project stage. • Strong initiative and a willingness to get things done quickly and accurately. Strong planning and organizational skills, with the ability to drive projects to completion. • Ability to function effectively in a highly charged executive environment, and the ability to discern when to act independently. • Demonstrated business acumen with well-developed planning and analytical skills, using a global perspective. • Highest degree of integrity supported by a flawless record of maintaining confidentiality. • Bachelor's degree in Business Administration or related field required. Graduate degree preferred.

The hiring range for this position in CA is $182,800.00 to $245,000.00 per year and in NY is $191,500.00 to $256,900.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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