About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive compariso...">
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On-Page SEO Specialist

Remote, USA Full-time Posted 2025-05-22

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.

The Role
Legend is hiring a On-Page SEO Specialist, reporting directly to our Head of SEO.

Are you passionate about SEO and ready to make your mark in the fast-paced world of iGaming?

As an On-Page SEO Specialist, you’ll be at the forefront of driving organic growth for one of our flagship brands in this competitive and dynamic industry. Dive into exciting challenges, collaborate with a team of digital experts, and craft strategies that deliver results in the ever-evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high-energy environment where your skills make a real impact, this is the role for you!

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.


Your Impact:
  • Own and execute on-page SEO for all commercial and target pages across assigned English-speaking markets.
  • Conduct in-depth SEO audits of existing pages, identifying optimisation opportunities and collaborating with the content team to implement improvements.
  • Lead SEO discovery, provide expert recommendations, and perform final quality assurance for all new page launches.
  • Work closely with content, marketing, product development, and tech teams to align SEO strategies with broader business objectives.
  • Monitor competitor activities, identify gaps, and adjust strategies to maintain a competitive edge.
  • Scope and develop 6 month SEO market strategies for your geo.


    • What You'll Bring:
  • Proven SEO experience in the iGaming industry.
  • In-depth knowledge of industry-standard SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
  • Excellent organisational, time management, and communication skills, with proficiency in both written and spoken communication.
  • Ability to collaborate effectively with cross-functional teams, including content, marketing, and technical teams.
  • Strong analytical and problem-solving skills, including formulating and testing SEO hypotheses, analysing data to assess performance, and a strong understanding of SERP analysis and competitive intelligence.
  • Able to think independently and use self-initiative.


    • The Interview Process:
  • 1st: Initial Chat with Talent Partner (30 mins via Zoom)
  • 2nd: Interview with our team, On-Page SEO and Content Editor (1 hour video via Zoom)
  • 3rd: Take home task - you will be given 3-5 days to complete the task before sending it back to us to review
  • 4th: Final interview with our team, Head of SEO and Head of Business Unit (1 hour video via Zoom)


    • Why Legend?
  • Super smart colleagues to work alongside and learn from.
  • Engaging development opportunities at all levels.
  • Tailored flexibility for your work-life balance.
  • Annual discretionary bonus to reward your efforts.
  • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
  • Long term incentive plan so we can all share in the growth and success of Legend.
  • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

    • Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
    Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected], and we'll do all we can to support you.

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