Demand Generation Manager

Fond??e en 2016 par Lucas, Cl??ment et Sebastien, Agicap est devenue l???une des scale-up les plus rapides d???Europe, avec plus de 8000 clients dans 11 pays et chaque ann??e une croissance ?? 3 chiffres.

Agicap permet aux dirigeants de PME de suivre, pr??voir et g??rer leur tr??sorerie, rapidement et facilement. Nous repensons fondamentalement la fa??on dont les PME g??rent l???un de leurs plus grands probl??mes : la tr??sorerie !

Pour nous aider ?? y parvenir, nous avons r??alis?? 4 lev??es de fonds, pour un total de 145 millions d'euros - la plsu r??cente en novembre 2024 o?? nous avons lev?? 45 millions d'euros avec AVP. Ces ressources suppl??mentaires nous permettent d???investir massivement dans le Produit, de d??velopper consid??rablement l?????quipe en accueillant de nouveaux talents et d???acc??l??rer notre expansion internationale.

Notre succ??s est d?? ?? notre ??quipe extr??mement comp??tente et passionn??e. Nous nous engageons ?? b??tir une entreprise o?? les gens peuvent grandir et ??voluer dans leur carri??re. Nous recherchons donc de nouveaux talents, ambitieux et exigeants, pr??ts ?? rejoindre cette aventure !

Croissance de nos effectifs :

Juillet 2019 : 10

Juillet 2020 : 50

Juillet 2021 : 200

Juillet 2023 : +500

About the Role:

We are looking for a data-driven and strategic Demand Generation Manager to drive targeted account engagement and always-on marketing campaigns. You will be responsible for developing and executing account-based marketing (ABM) strategies while optimizing evergreen, full-funnel campaigns to nurture leads and driving pipeline growth.

At Agicap our target audience are finance professionals in mid-sized businesses. Working closely with the Performance Marketing Manager and the Global Campaign Manager, you will ensure that our campaigns are aligned, optimized, and delivering measurable impact.

Key Responsibilities

Work closely with Sales and SDRs to prioritize and segment target account lists, ensuring lead quality and alignment on conversion strategies.

Develop and execute a comprehensive B2B marketing strategy that combines Account-Based Marketing (ABM) with always-on, full-funnel campaigns to drive pipeline growth.

Build and optimize multi-channel ABM campaigns targeting high-value accounts through personalized messaging, intent-based outreach, and sales alignment.

Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication.

Design and manage evergreen lifecycle campaigns that nurture leads, accelerate deal velocity through automated workflows and segmentation.

Collaborate closely with sales, product marketing, and content teams to craft relevant messaging, assets, and engagement strategies tailored to different customer segments.

Leverage marketing automation tools (HubSpot) and ABM platforms to execute and scale personalized campaigns.

Track, analyze, and optimize campaign performance using KPIs such as engagement rates, pipeline influence, lead-to-customer conversion, and retention metrics.

Who You Are

3-6+ years of experience in B2B SaaS marketing, demand generation, ABM, or lifecycle marketing.

Prior experience in a B2B SaaS company.

Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.) and ABM platforms (6sense, DemandBase, etc.).

Strong understanding of buyer journeys, personalization, and intent-driven marketing strategies.

Data-driven mindset with experience analyzing campaign performance, extracting insights, and optimizing for conversions.

Proven ability to work cross-functionally with teams such as sales, content, product marketing, or design.

Experience with paid media is a plus.

French language skills are a plus.

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Demand Generation Manager

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