Director, Small Business Marketing Automation & Enablement

You Lead the Way. We??ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you??ll learn and grow as we help you create a career journey that??s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you??ll be recognized for your contributions, leadership, and impact??every colleague has the opportunity to share in the company??s success. Together, we??ll win as a team, striving to uphold our company values and powerful backing promise to provide the world??s best customer experience every day. And we??ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing (SBM) Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and Co-Brand cards plus our banking solutions across Business Checking and Business Line of Credit. ????

Within SBM, the Blueprint Customer Marketing team focuses on driving product activation, engagement, and retention for Business Checking and Business Line of Credit, as well as overall small business customer awareness and adoption of the Business Blueprint digital platform.

The Director, Small Business Marketing Automation & Enablement will lead automation, data, process, and operations to enable Small Business Marketing communications, with a primary focus on Business Line of Credit, Business Checking, and Business Blueprint customer emails. For Business Line of Credit and Business Checking, the focus will be on enabling campaigns and journeys to establish a fully scaled & optimized moment-based lifecycle marketing program that maximizes the use of real-time data attributes. For Business Blueprint, we will be partnering with other marketing teams across SBM to enable triggered communications that introduce and drive usage of the new digital platform.

Key Responsibilities: ?? Create and deliver against a marketing capabilities roadmap in partnership with Product Development and tech teams ?? Partner with Marketing teams to strengthen personalization and real-time targeting capabilities by continuously optimizing our customer data attribute set ?? Support Beyond-the-Card (BTC) and Blueprint customer marketing efforts by enabling and deploying broadscale and targeted email communications, including lifecycle journeys, e-newsletter & seasonal/thematic campaigns, feature launch announcements, triggers, and API-driven servicing comms ?? Oversee Beyond-the-card and Blueprint servicing emails that deploy out of Salesforce Marketing Cloud to ensure channel consistency and adhere to channel standards ?? Oversee intake & calendar planning process for BTC & Blueprint customer emails, constantly refining processes to maintain the highest standard of operational rigor and efficiency ?? Own BTC & Blueprint email PRSAs, operational quality, email channel health, and efficiency metrics ?? Assess opportunities to provide capabilities expertise on best practice use of enterprise email technology (e.g., data as content, flash, etc.) that support our core card business ?? Manage a team of marketing automation specialists and technical email developers

What we're looking for in you:
?? Proactivity: you take ownership, operate independently, solve problems creatively, work to remove roadblocks, and are persistent
?? Curiosity: you ask questions, love learning, dig into the details, and challenge the status quo
?? Strategic thinking: you provide thought leadership and can synthesize complex information and communicate the big picture in an inspiring way
?? Flexibility/Adaptability: you adjust quickly to changing context and effectively lead your team through complexity and/or change
??

Apply Job!