Press Measurement Lead (contract)

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.

Press Measurement Lead

Level 10

Location: US, remote

Overview

At Airbnb, our Communications team is on a mission to make us the most positively talked-about company in the world! We're dedicated to keeping Airbnb top-of-mind for consumers, maintaining a stellar brand reputation, and cultivating a resonant share of voice. Our approach? We build strong, long-lasting relationships with media, influencers, and celebrities to foster favorable awareness of our company, products, and community. We strive to create a wave of positive press coverage and amplify our message across social channels while effectively managing and mitigating negative narratives.

We are looking for a Press Measurement Lead to play a pivotal role in shaping how we measure the impact of our Communications team's efforts on a global scale, and in feeding insights into our strategic planning. If you?re passionate about analytics, have a keen understanding of communications metrics, and are eager to collaborate with cross-functional teams to generate clear, actionable insights, this is the perfect opportunity for you.

Key Responsibilities: ? Lead the Charge in Measurement Strategy: Define and execute a comprehensive global measurement strategy that elevates our communications efforts by identifying key insights that will feed our leadership team?s planning strategy. ? Track Our Success: Monitor team OKRs and key strategy metrics at both global and country levels, ensuring consistency and accuracy across campaigns and geographies. ? Translate Results to Impact: Enhance our measurement capabilities to clearly demonstrate how our communications efforts drive business outcomes. ? Vendor Partnerships: Manage relationships with our measurement vendors (Onclusive + Newswhip) to maximize the benefits of their platforms and ensure seamless adoption among the team. ? Empower the Team: Develop processes to streamline measurement tasks for comms managers, conduct regular training sessions, and provide ongoing support through consultations. ? Deliver Insights: Produce in-depth recurring reports (quarterly and annual), monitor proactive message pull-through, and write insights for our consumer, editorial, corporate, and trust and safety communications teams. Present your findings and recommendations to key stakeholders. ? Innovate Measurement Tools: Improve our measurement capabilities by managing the integration of Onclusive API data to help create bespoke data tables and design insightful dashboards in collaboration with technical partners.

Qualifications: ? Experience That Matters: Minimum of 8-10 years in communications with a strong focus on media monitoring or press measurement. ? Autonomous and Agile: Ability to work independently while managing multiple projects under tight deadlines. ? Insightful Communicator: Share insights and strategic viewpoints effectively with leadership. ? Analytical Mindset: Detail-oriented, capable of drawing conclusions from complex datasets, and producing easily digestible insights for diverse audiences. ? Tool expertise: Proficient in platforms like Brandwatch, Onclusive, Cision, or Newswhip for media monitoring and impact measurement. Strong skills in writing complex Boolean searches. ? System Designer: Experience in designing systems that enhance team coordination and efficiency. ? Presentation Pro: Strong skills in presentation-building, storytelling, and data visualization. ? Data Skills: Proficiency in SQL/Python or the ability to integrate data from multiple sources reliably is a big plus.

Why Join Us?

At Airbnb, you?ll be part of a dynamic team that values creativity, collaboration, and innovation. We offer an inclusive work environment where your con

tributions will make a real impact. Join us and help shape the narrative of a company that is changing the way people experience travel!

Belonging & Accommodations:

Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.

Pay Rate Range: $35-$45/hour.

Benefits: Medical, Dental, Vision, 401K

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