Director of Growth Marketing

Overview of the role:

Join us at PolicyMe! We're modernizing insurance and we'd like your help. The Canadian insurance landscape has remained largely unchanged for decades and we are in the process of changing that. We're a remote-first, Toronto-based startup with big ambitions.

We are looking for a data-driven, results-oriented Director of Growth Marketing to own our sizable annual marketing budget and ensure we scale efficiently. You?ll bring a ?small budget mentality? to each dollar?maximizing ROI, upholding ROAS targets, and treating efficiency constraints as exciting challenges to solve. You?ll build and lead a team focused on performance, collaborate with product and customer insights, and experiment with new channels and tactics to accelerate growth. You?ll also advise our B2B2C partners on best-in-class growth strategies, sharing experimentation insights and partnering to drive brand success across multiple lines of business.

What you'll be doing:

Maximize Budget and ROAS

Own a multi-million-dollar budget (CAD 8?10 million) across paid channels (Search, Display, Social, Affiliates, etc.)

Scale campaigns strategically while fiercely protecting ROI and hitting specific ROAS targets

Embrace budget constraints or shifting targets as an exciting challenge, not an excuse

Holistic Channel Integration

Develop strategies to align paid channels into one cohesive funnel, ensuring customers enjoy a seamless journey no matter where they encounter us

Monitor cross-channel user touchpoints and session data to refine targeting and messaging for higher conversion

B2B2C Advisory and Collaboration

Serve as a growth consultant to B2B2C partners, sharing best practices, experimentation insights, and data-driven recommendations

Help partners scale effectively, leveraging PolicyMe?s strategies to reach broader audiences

Customer-Centric Approach

Dig into product and customer data, listen to calls, and champion customer needs above any single channel or tactic

Tailor go-to-market strategies to different buyer personas, ensuring marketing decisions are driven by genuine customer insights

Strategic Experimentation

Design rapid experiments, analyze performance, and iterate to push boundaries on what?s possible

Keep a special focus on Search (SEM) while remaining open to emerging channels

Team Leadership & OKRs

Set clear team and individual OKRs, maintaining a consistent cadence of accountability and performance reviews

Be a true ?player-coach,? guiding strategic decisions while diving into the details when necessary

Foster a ?hands-on? culture of continuous improvement, ensuring everyone takes ownership

Brand & Performance Synergy

Approach every initiative as a reflection of PolicyMe?s brand?never sacrificing long-term trust for short-term wins

Balance immediate sales impact with brand awareness to build sustainable growth

Start-up Grit & Agility

Work efficiently in a fast-changing, often chaotic environment

Pivot quickly when conditions change, seizing opportunities and solving challenges without assigning blame

Stay motivated by the hustle, showing a willingness to grind and solve problems head-on

What we're looking for:

6-8+ years of growth/digital marketing experience?with a strong focus on performance marketing and managing?multi-million-dollar budgets?(CAD 8?10 million+)

3+ years of experience leading high-performing marketing teams, setting OKRs, and driving accountability

ROI- and ROAS-focused mindset, with a ?small budget? mentality for every dollar

Expertise in Search Marketing (SEM) plus proficiency in other performance channels

Solid analytics skills: comfortable with GA4, GTM, Looker, and similar tools

Player-coach mentality: equally skilled at strategy and in-the-weeds execution

Customer-focused outlook: understanding the product, listening to customers, and adapting strategies accordingly

Lifelong learner who actively stays current with new marketing channels, analytics methods, and growth frameworks

Entrepreneurial spirit: thrives in a startup environment and is motivated by building something from the ground up

Reports to: VP of Growth

Why join us:

Generous PTO - 20 vacation days

Access to stock options and a comprehensive benefits plan

A remote-first team with company paid, in-person socials and the option to work from our Toronto-based office

Resources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential

Work with an empathetic, high-performing team in a flexible, results-oriented environment

About PolicyMe:

PolicyMe is a Venture-Backed InsurTech startup on a mission to put families first, protecting them with the honest and uncomplicated life insurance they deserve. Through technology, PolicyMe is streamlining the traditional insurance process, removing barriers and inefficiencies to deliver a fully-underwritten life insurance policy that families deserve but with fewer steps and lower costs. PolicyMe makes it easy to get a quote and apply for term life insurance online in 20 minutes or less. Since our launch in 2018, we have grown exponentially, selling over $1 billion in life insurance coverage to Canadians.

PolicyMe was also most recently voted as one of Canada's 50 Most Impactful Companies of 2021, and has been mentioned in BetaKit, National Post, the Global & Mail, Global News and more. If you're interested in being considered for this opportunity, please submit a resume.

Commitment to Equal Opportunity:

PolicyMe is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Accessibility Statement:

PolicyMe is dedicated to ensuring an accessible experience for all candidates. If you require accommodations during the application process, please let us know in the "Additional Information" section of the job application. We are committed to working with you to provide support and make reasonable adjustments throughout the process.

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Director of Growth Marketing

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