Product Manager

ABOUT SELLMARK

Sellmark is committed to creating brands that foster memories and traditions by producing industry-leading outdoor lifestyle products. We promote a healthy outdoor lifestyle and drive innovation through positive leadership, strong ethics, and unwavering dedication. Our team-oriented culture encourages self-growth, mutual respect, and a passion for excellence?both at work and beyond. We seek individuals who bring passion to everything they do, instill confidence, trust, and respect, and inspire success while building strong relationships. If you're looking for a dynamic, professional, and supportive team, we?d love to have you join us.

JOB SUMMARY

As a Product Manager, you will be a key member of our innovative team, responsible for identifying and developing new business opportunities. You will play a pivotal role in bringing these ventures to life by conducting in-depth market research, analyzing consumer trends, and developing robust business plans. Your work will directly contribute to the launch and success of innovative new ventures within the company.

ESSENTIAL DUTIES AND TASKS

Market Research & Analysis:
? Conduct thorough market research, including competitive analysis, market sizing, trend identification, and customer segmentation.
? Utilize frameworks such as diffusion analysis to identify and prioritize high-growth opportunities.
? Develop robust business plans, including financial projections, go-to-market strategies, and risk assessments.

Sourcing Initiative Leadership:
? Partner with design and development teams to identify strategic supplier needs
? Create and manage sourcing requests/work orders for Thailand sourcing team
? Coordinate supplier evaluations between design, development, and sourcing teams
? Maintain clear communication through regular meetings and project management

Opportunity Evaluation:
? Review product opportunities identified by sourcing team.
? Coordinate evaluation process with brand managers and product development teams.
? Validate market opportunities through in-depth research and hypothesis-driven testing.
? Analyze market attractiveness using frameworks like Porter's Five Forces and SWOT analysis.

Product Development & Launch:
? Collaborate closely with cross-functional teams (product development, marketing, sales) to bring new ventures to market.
? Develop detailed product requirements documents (PRDs) and launch plans.
? Conduct market research and competitive analysis to inform product roadmaps.

Business Case Development:
? Prepare compelling pitch decks and presentations to secure executive approval for new ventures.
? Develop and analyze financial models, including cost-benefit analysis, break-even analysis, and forecasting.

Continuous Learning & Development:
? Stay abreast of industry trends, emerging technologies, and best practices in new venture development.
? Participate in professional development programs and industry events.

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The employee is expected to perform other duties necessary for the effective operation of the department.

PROFESSINAL EXPERIENCE/QUALIFICATIONS
? Bachelor's degree in Business, Marketing, Economics, or a related field.
? Strong analytical and problem-solving skills with a data-driven approach.
? Excellent research, writing, and presentation skills.
? Proficiency in market research methodologies and tools.
? Experience with financial modeling and analysis a plus.
? Strong project management and organizational skills.
? Ability to work independently and as part of a team.
? Excellent communication and interpersonal skills.
? A passion for innovation and a desire to contribute to the success of new ventures.
? Experience with lean startup methodologies or design thinking a plus.
? Experience in a fast-paced, entrepreneurial environment a plus.
? Proficiency in data visualization and analysis tools (e.g., Tableau, Power BI) a plus.

WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
? While performing the duties of this job, the employee may be required to sit or stand for extended periods of time. The employee may be required to bend, twist, reach, push, pull and operate office machinery and motor vehicles.
? Must be able to lift to (50) pounds. Specific work assignments may change without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Schedules will vary depending on business needs, and may entail working nights, weekends and holidays. Must be flexible to work outside of normal departmental operating hours.

BENEFITS
? Competitive salary based on experience.
? 401k match
? Excellent Medical, Dental, and Vision Insurance.
? Generous paid time off, sick and floating holidays.
? Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space

DISCLAIMER

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Requirements for this job are subject to modification by the Company and its designees. It is the policy of the Company to comply with all federal and state laws concerning the employment of persons with disabilities and, as such, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job as required by law.

Sellmark Corporation is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other legally protected status. We are committed to fostering an inclusive and diverse workplace where all individuals feel valued and respected.

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