Analyst, Search Marketing

About the position As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for our clients. Responsibilities • Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting , • Actively participating in meetings and proactively documenting takeaways and next steps , • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported , • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing , • Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy , • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues , • Monitoring emerging industry trends and summarizing them for internal and external stakeholders , • Leveraging and developing proficiencies with SEM platforms, tools and resources , • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions , • Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations , • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion , • Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients Requirements • A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus , • Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively , • A detail-oriented approach and a desire to achieve objectives accurately , • Solid quantitative and research skills, and proven data interpretation capability , • Familiarity with the digital advertising space and a passion for growing that interest into a career , • Strong communication skills - you're clear and thorough, yet concise , • A passion for building relationships and a desire to contribute to team building and event planning , • Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right Nice-to-haves • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Benefits • Medical coverage , • Dental insurance , • Vision insurance , • Disability insurance , • 401K , • Parental and family care leave , • Family forming assistance , • Tuition reimbursement , • Flexible time off Apply Job! Apply to this Job