Senior Marketing Manager, AI Driven Customer Reference Program

POS-16578 At HubSpot, our customers are at the core of everything we do. Their success stories are more than just testimonials about our products; they embody HubSpot’s mission to empower millions of organizations to grow better. As our products and offerings continue to evolve, we have a tremendous opportunity to connect with our customers and tell their stories with more breadth, depth, and empathy than ever before. HubSpot is looking for a Senior Customer Reference Program Manager to reinvent our customer reference strategy and program. This role sits on our Customer Proof Team, which manages a broad range of critical programs that attract, engage and delight HubSpot’s prospects and customers. In this exciting role, you’ll leverage AI, automation, customer marketing and program management best practices to develop the program and identify opportunities for the increased growth of HubSpot’s customer reference program. The ideal candidate for this role has experience in customer marketing & marketing programs, exudes a passion for AI and experimenting with cutting-edge technologies, and can organize and drive large cross-functional programs forward in a fast-paced environment. Here, you will blend high level, critical-thinking skills with more tactical operational activities to build the next generation of HubSpot’s customer reference program. In this role, you’ll get to: • Lead and reinvent our customer reference program, from strategy to processes to systems, in partnership with Customer Success & Advocacy, Product Marketing, Sales, and executive leadership • Develop and execute long-term strategies based on analyzing reference revenue, usage, and engagement data, identifying opportunities to grow revenue and overall program adoption • Oversee the strategic direction and day-to-day implementation of our customer reference program, serving as a key internal contact for customer reference program • Lead cross-functional teams to define, build and acquire ideal customer reference profiles & contacts to support deals across all sales and CS segments • Develop and implement strategies to delight and grow references through customer reference onboarding and ongoing engagement, ensuring long-term reference retention • Strategically conceptualize, build and execute customer marketing programs to make it simple, easy, fun and rewarding for our customers to engage in the program, while ensuring diversity of our base is represented • Drive innovation by experimenting with new data and technologies (like automation and AI) to enhance our systems, reference engagement and scale our reference program • Lead collaboration with cross-functional stakeholders across all go-to-market functions to create a seamless customer reference experience for both buyers and sellers • Serve as an internal and external thought leader on reference programs and strategy, including developing enablement resources, defining engagement metrics to drive success, and improving program adoption and feedback mechanisms We’re looking for people who: • Are excited about and motivated by solving tough problems • Are using AI today / are passionate about incorporating AI into their work • Look for opportunities to experiment and drive results • Are highly adaptable • Have a strong analytical background with proven ability to draw key insights from both quantitative and qualitative data to inform strategic decisions • Have a proven track record of success developing, executing and most importantly scaling customer marketing / reference programs • Have experience enabling revenue-driving teams like Sales and CS at a senior level • Have exceptional relationship-building, problem-solving and communication skills • Demonstrated ability to lead cross-functional teams and influence senior stakeholders • Have experience in the software, cybersecurity, or B2B technology industries Cash compensation range: 92000-138000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here. India Applicants: link to HubSpot India's equal opportunity policy here. About HubSpot HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you. You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. 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