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Social Media Strategist (Famous male fitness influencer)

Remote, USA Full-time Posted 2025-11-03
Company Description: Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today's creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com. Please Note!: This role is for a standalone fitness technology for one of the most influential male fitness influencers on social media (may also include working on Playbook's social as well - TBD) In This Role, You'll: • Responsible for the strategy and execution of famous fitness influencer's social media channels • You'll orchestrate and oversee the creation of captivating content that resonates with our audiences • You'll spearhead social media campaigns that align with our business objectives; and propel traffic and conversions on key initiatives • You'll dive into the realm of community management and social monitoring with finesse. • Bring to life new ideas to educate our social following about the tech platform • You'll transform intricate concepts into riveting content across various channels • Craft an industry-leading LinkedIn strategy (likely Twitter, Tiktok as well) • You'll leverage internal and external relationships to position company as a thought leader in the male fitness vertical • You'll curate compelling content packages with top customers, showcasing their success stories and driving platform adoption • Collaborate strategically with Product and Marketing stakeholders • You'll amplify their initiatives, integrating social media into broader marketing campaigns with a collaborative mindset. • You'll set quarterly channel strategies with the manager to ensure alignment with broader marketing objectives • Unlock the potential of Social as a powerful engine for lead generation • You'll craft unique and engaging content, leveraging all social media platforms to drive new customers to our marketing site. • Keep your finger on the pulse of the fitness economy • You'll pitch new ideas and post formats to keep our channels fresh and relevant Qualifications: • **Knowledge of fitness is a MAJOR PLUS! • **Experience working to develop a personal brand is a MAJOR PLUS • Proven experience as a Social Media Strategist • Expertise in social media platforms, including but not limited to Instagram, Facebook, Twitter, and YouTube • Excellent knowledge of social media trends, best practices, and emerging platforms • Strong analytical and problem-solving skills • Ability to create and curate engaging content • Experience with social media management tools and analytics platforms • Strong written and verbal communication skills • Ability to work independently and collaboratively in a remote team environment • Passion for fitness, wellness, and sports • Bachelor's degree in Marketing, Communications, or a related field Apply tot his job

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