TEMPORARY Marketing Director

POSITION SUMMARY We are seeking a results-driven Marketing Director to temporarily lead our Marketing and Merchandising departments, driving collaboration, innovation, and performance across all channels. The ideal candidate is a strategic thinker with a proven background in Google advertising management, conversion rate optimization (CRO), customer experience (CX), graphic design, and email marketing automation. This role requires a unique blend of creative vision, data-driven decision-making, and strong leadership to elevate our brand and maximize revenue opportunities. THIS IS A TEMPORARY POSITION Key Responsibilities: Department Leadership & Collaboration • Oversee and lead the Marketing and Merchandising departments, aligning both teams on strategic goals and campaign execution. • Facilitate strong cross-functional collaboration to ensure cohesive brand messaging, merchandising alignment, and optimized customer journeys. • Mentor, manage, and develop team members to achieve KPIs and professional growth. Marketing Strategy & Execution • Develop and implement comprehensive multi-channel marketing strategies that drive brand awareness, customer acquisition, and retention. • Plan and execute high-performing campaigns across paid channels (including Google Ads), email. • Oversee optimization of email campaigns and automated flows (e.g., welcome series, cart recovery, personal creation of weekly emails). • Collaborate with product and merchandising teams to highlight seasonal trends, product launches, and promotional efforts. Digital Advertising & CRO • Lead Google Ads strategy and execution, including search, display, shopping, and retargeting. • Monitor campaign performance and optimize for ROI, ROAS, and CAC. • Use A/B testing and user behavior data to continually improve conversion rates and user engagement across digital touchpoints. Graphic Design & Creative Direction • Guide visual and creative direction for all marketing materials, digital assets, and product merchandising campaigns. • Oversee or contribute to in-house graphic design efforts, ensuring brand consistency and high aesthetic standards. Customer Experience (CX) • Analyze and optimize the customer journey from first touch through post-purchase, identifying friction points and opportunities for improvement. • Leverage data and feedback to enhance user experience, streamline purchasing paths, and build customer loyalty. Analytics & Reporting • Set clear KPIs and provide regular performance reports to executive leadership. • Use data insights to refine marketing strategies and guide decision-making. • Monitor trends, competitor activity, and industry best practices to stay ahead of the curve. Qualifications: • 5+ years of experience in marketing, with at least 3 years in a leadership role overseeing cross-functional teams. • Strong background in Google Ads (Search, Display, Shopping, and Performance Max). • Hands-on experience with email marketing platforms (e.g. Attentive, Klaviyo, or similar) and flow automation. • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) • Demonstrated success in conversion rate optimization (CRO) and enhancing customer experience (CX). • Deep understanding of and experience with eCommerce metrics, customer lifecycle, and omnichannel strategies. • Excellent communication, project management, and leadership skills. Preferred Skills (Bonus): • Experience with Shopify • Familiarity with UX/UI principles and website analytics tools (e.g., Google Analytics). • Prior experience managing or collaborating with merchandising teams. Compensation & Benefits: • Competitive salary at $80K • Work from home, M-F 9-5, EST Job Types: Full-time, Temporary Pay: $80,000.00 per year Schedule: • 8 hour shift • Monday to Friday Work Location: Remote Apply tot his job