Associate-Digital Prod Analytics

The Enterprise Performance & Brand Channel Analytics team is responsible increasing the effectiveness of our marketing investments through sophisticated testing, and application of advanced analytics techniques. Be part of working group to enhance the application of Marketing Mix Modeling at Amex. Apply model outputs to solve media attribution and optimization problems. Support development of Python-based analytical products to optimize advertising investment. Contribute to code base to ensure model analysis is standardized, and repeatable. Build dashboard-based solutions to support media measurement and planning requirements. American Express is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job Apply To this Job